LA PERLA
A visual interpretation of Rosalía’s La Perla, translating emotional tension into a minimalist, cinematic narrative focused on intimacy, strength, and presence.
LEVI'S CAMPAIGN Concept
Campaign concept for Levi’s targeting a global digital audience (18–27), redefining the brand’s “pioneer” identity beyond its American roots. Under the idea “Still Becoming,” the work positions youth as contemporary pioneers navigating shifting, borderless environments. I led visual direction and photography, blending authentic denim portraiture with AI-augmented landscapes and adapting the concept across social and OOH touchpoints.
THE PRESENCE THAT REMAINS
A five-image visual narrative exploring presence and absence through light, composition, and spatial tension.
Remains
Suspension
Continuity
Coexistence
