NIKE

A campaign concept for Nike Slides capturing the moment athletes transition from performance to recovery.

Creative Director - Photographer - Editor

Built around a brief to sell a shoe without showing it, "Unlace. Unwind." shifts focus from product to that in-between moment — the ride home, still in the quiet high of the game, before performance fades into ordinary life. Shot with Obradoiro CAB (Monbus Obradoiro), the professional basketball team based in Santiago de Compostela, Spain, the series follows players on the train after a match: one dozing against the window, two teammates goofing around mid-ride, another lost in his phone — small, unguarded moments that say more about recovery than a product shot ever could. The slides aren't the subject; they're just what you're wearing when the performance is finally over.

Shot on a train with Obradoiro CAB, Santiago de Compostela, Spain. Black and white.

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